1. Browse & Buy
You can browse our shop, compare prices and buy online from our trusted suppliers for home delivery
2. Expert Advice
Anita's expert advice helps you choose the best products for you and your baby
3. Create a Wish List
Organise all your products in one place by creating your personalised baby shopping list
4. Create a Baby Registry
Share the joy (and the cost!) with your friends and family by inviting them to buy from your list
Save sleep, time and money with Anita, The Baby Expert
As first-time parents you will face many unfamiliar decisions, but choosing the right baby products should never keep you awake at night.
Overwhelmed by choice, many new parents buy too much or end up replacing items later, once they understand what kit works best.
To save you time – and money – Anita has compiled her unparalleled insights based on more than 20 years of working with parents and babies in a series of expert video guides that cover home, nursery, travel and beyond so that you can buy right first time.
What our clients say about us
"Anita, your help and advice were invaluable. I have been recommending you to all my pregnant friends and will continue to do so!"
"You made the whole adventure into a wonderful experience rather than the colourful chaos it might have been without you!"
"We wanted to thank you, Anita, from the bottom of our hearts, for the care you put into advising us on our baby belongings so we could be ready when our world changed. We were covered for every eventuality, from the soft merino wool to keep our baby warm, to babygros and muslin clothes. I remember thinking late onenight as I breastfed "Anita gives new parents their dignity". You gave us a fighting chance to hit the ground running. Visitors remarked on how together we were. Thank you so, so much for your help and expertise Anita."
"What is quite incredible is that everything I brought through Anita when I had my first baby six years ago, from buggy to cot to playpen to sheets, are all still going, in amazing condition and will have done all 3!! Just shows if you buy quality it lasts for ever!"
"I experienced the best shopping of my life through Anita. She was incredibly knowledgeable and helpful to my daughter and to me. Thank you so much!"
"Anita is a nursery and all things baby-related genius."
"If I were to make a baby essential list for a new parent, I would just add Anita's name as the only item because that would be enough!"
"Thank you soooo much Anita! I don’t know what we would do without you!!"
"Thank you, Anita, for all your candid guidance and wisdom!"
"It has been pure joy dealing with Anita. From the moment we spoke I felt calmer and more at ease with all 'mum-to-be' needs. She is a voice of reason and wise advice. Nothing is too much trouble. Not only does she have invaluable experience in what is needed but she makes the process enjoyable and fun. I would recommend her wholeheartedly to any mum-to-be."
"I didn’t know where to start so was really relieved that Anita literally helped us with everything we needed for the baby and for me."
"You really don’t know how adored you are, Anita, and such a special part of so many parents' journeys! Such a thrill to be sharing ours with you."
